From Pages to Profits: Mike Capuzzi's Insights on Tying Products and Services to Short Books
Business ChopNovember 20, 2023
57
00:20:3114.14 MB

From Pages to Profits: Mike Capuzzi's Insights on Tying Products and Services to Short Books

Business Chop guest, Mike Capuzzi, founder of Bite Sized Books, emphasized the importance of short, helpful books for business owners. He explained how being seen as a book author can give one a competitive edge and how Shooks (his term for short books) can be a powerful marketing strategy.

Mike Capuzzi, founder of Bite Sized Books, emphasized the importance of short, helpful books for business owners. He explained how being seen as a book author can give one a competitive edge and how Shooks can be a powerful marketing strategy. Capuzzi offered insights on how to tie products and services to books and shared a formula for creating effective Shooks. He also shared success stories of authors he has worked with and encouraged business owners to consider writing short books as part of their marketing strategy.

Mike shared a success story of a client who was a mercury-free dentist and had written a book called "Are Your Teeth Toxic?" He found local businesses where his ideal readers would be, such as yoga studios, health food stores, and chiropractors' offices, and displayed his book with a free offer. In the first 30 days, he got three new patients worth thousands of dollars, proving the effectiveness of targeted marketing.

Audrey and Mike also discussed the power of short books and being an author. Mike shared success stories of authors who have used his services to create short books and how it has helped them in their business. They also discussed the importance of serving the reader first and creating a book that will benefit them.

Be sure to chicken this ink to receive Mike free materials: Mikecapuzzi.com/magic

Are you ready to write and publish your 100-page book? Visit bitesizedbooks.com

Mike is also a podcast host. Visit his site here authorfactor.com

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