Benjamin Friedman, President and Founder of Build, Scale, Grow, (2019) and Audrey Wiggins discussed the importance of open communication in keeping everyone aligned with company goals, with Benjamin stressing the need for founders and leaders to communicate often and set clear expectations to build confidence and trust within the team. Benjamin helps fast-growing startups to scale quickly and smartly by installing the right systems, metrics, and experts.
The conversation also covered the challenges and evolution of founders and businesses as they grow, with Benjamin sharing examples of micromanaging co-founders and successful e-commerce founders who learned to delegate and focus on processes. He emphasized the importance of self-awareness and stepping back to think about the business and seek advice from trusted advisors. Additionally, Benjamin discussed his handbook "Scale, Reach Your Peak," which is a comprehensive guide to help leaders grow and scale their businesses.
Finally, the conversation highlighted the need for introverted leaders to find a balance between their strengths and weaknesses in order to succeed in business.
GET THE HANDBOOK: Based on over twenty years of experience and research, Scale: Reach Your Peak is a 500-page modular handbook with over 130 independent, quick-read articles covering various fundamentals, including leadership, growth, sales, marketing, operations, finance, and optimizing teams. Each topic takes five minutes to gain invaluable insights, best practices, practical options, and realistic exercises.
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