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The Brain Glue Effect: James I. Bond Decodes the Secrets of Emotional Selling
Business ChopJuly 31, 2023
40
00:40:2627.81 MB

The Brain Glue Effect: James I. Bond Decodes the Secrets of Emotional Selling

The chop between Audrey "Tech Diva" Wiggins and James I. Bond centered around the concept of emotional selling and the power of brain glue(tm) in marketing. Bond shared his experience of losing a campaign to an anti-drug ad that used emotional selling and how it inspired him to learn more about the concept.
Audrey WigginsAudrey WigginsHost
James I. BondJames I. BondGuest
Business Chop
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sticky titles, brain glue, alliteration, symmetry, humor,

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