Paul Furiga

Storytelling plays a critical role in my B2B marketing approach with clients across industries of law, healthcare, manufacturing, finance, and AEC (architecture, engineering and construction). Paul believes stories are the foundations of businesses' approach to reaching client audiences, and he believes every business should leverage its 'Capital S Story' – the story that answers why someone should buy from you, work for you, partner with you or invest in you – to drive its growth.