Vinnie Potestivo shares his journey as an Emmy award-winning visibility strategist and media advisor. In this episode, we explore how content ownership can transform your personal brand into a sustainable, monetizable asset.

Vinnie's expertise spans across TV, podcasting, and digital platforms, with a deep understanding of what makes a brand stand out and stay relevant. As a former television network executive at MTV Networks, he played a pivotal role in launching and growing the personal brands of A-list talent including Mandy Moore, Nick Cannon, and Beyoncé.

Key Takeaways:

Learn how to claim ownership of your content and intellectual property
Discover strategies for turning your personal brand into a monetizable asset
Understand the power of pre-purposing content for maximum impact
Explore the future of collaboration in the creative industry
Gain insights on leveraging platforms like IMDb to boost your visibility

Vinnie shares valuable tips on creating discoverable content, emphasizing the importance of explicit visibility in the age of AI and search engines. He also reveals how to use IMDb as a powerful tool for enhancing your online presence and credibility.

Vinnie Potestivo is the founder of VPE TV and host of "I Have a Podcast."

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