The Power of Differentiation in Marketing Messaging with Daniel Den

Daniel Den and Audrey Wiggins
Recorded Sat. May 18, 2024

19:37 - Audrey “Tech Diva” Wiggins 

Hello, Chop Squad. I hope you're having an awesome day. Our guest is going to be helping business owners discover widely successful marketing ideas. So, I'm looking forward to this and his name is Daniel Den. So, we're going to be in his marketing den here. Well, Daniel became fascinated with marketing and sales almost two decades ago. Today, he is the co-founder of the X-Factor Effect methodology, where he and his team have helped over 20,000 students and clients grow their businesses. Daniel teaches that different is the new better and his framework includes nine pillars for differentiating your business so that you can become a market leader or a category king. And I'm going to give you a little bit more about Daniel on the other side of this message.

20:42 - Audrey “Tech Diva” Wiggins

We're back with Daniel.

20:43 - Audrey “Tech Diva” Wiggins 

For several years, Daniel has traveled the world full-time with his wife and four children. They continue to travel often and now live in Florida. Just a little sidebar, Daniel. I can remember, you know, growing up, being kids and we're all piled up in the car and we're driving to Canada, driving to New York as a family. Those were the good old days. Four children, okay? Husband and wife, same thing. So that was kind of funny. All right.

21:09 - Multiple Speakers 

And I lived, I grew up in North Carolina, and we would constantly drive down to Florida. Oh wow.

21:17 - Daniel Den 

And, you know, my parents got, you know, they fell for the timeshare.

21:24 - Audrey “Tech Diva” Wiggins 

So, but they, they, when the, in like their early twenties, right.

21:29 - Daniel Den 

When they should not have bought a timeshare.

21:31 - Audrey “Tech Diva” Wiggins 

They did not have the money for it, but we had to go.

21:35 - Daniel Den 

So, every single summer we would go down to, to Florida and, you know, it was a, I don't know, 12, drive. 12 And, and, and there were four of us as well. So I have four, you were part of four and I was part of four. There's. Yeah.

21:53 - Multiple Speakers 

Four is the number of the day.

21:56 - Unidentified Speaker 

Exactly. The number of the day. Yeah. Yeah.

22:00 - Audrey “Tech Diva” Wiggins 

So maybe our family teams or even our business teams, maybe four is a good square number.

22:06 - Daniel Den 

Yes.

22:08 - Multiple Speakers 

All right. So you lived in Florida, but now you are the author of the new book, Ideas That Influence.

22:16 - Audrey “Tech Diva” Wiggins 

That was built on, so you know, there he is, there he is. Oh, wait, wait, wait. I've got one too, I've got one too. Let's go. Oh my goodness, ideas that influence. That was built on the premise to help business owners discover their own, and we mentioned this earlier, wildly, I like that, successful marketing ideas. Again, Daniel, welcome to The Business Child. Yeah, the chop squad.

22:47 - Daniel Den 

Let's chop it up. Let's chop it up.

22:50 - Multiple Speakers 

Thank you. Audrey Wiggins. It's a pleasure to be here. I'm so excited. Great. Awesome.

22:56 - Audrey “Tech Diva” Wiggins 

I'm so excited to have you here, bringing the energy, especially the first interview of the day. And it's always good to start off exciting, a lot of energy. So before we get to some more exciting stuff on marketing, because of course, that's why we're here to help the chop squad. The fun things that you mentioned in your application, you'd like to share some of those?

23:19 - Daniel Den 

Yes, except I don't know what I shared in my application.

23:22 - Audrey “Tech Diva” Wiggins 

Okay, so then I'll share them. 

If you trigger my memory, then I'll remember.

23:28 - Multiple Speakers 

Okay, you wrestled because? Oh, right.

23:32 - Unidentified Speaker 

Yeah.

23:34 - Daniel Den 

So growing up in North Carolina, you know, home of Michael Jordan, right?

23:40 - Multiple Speakers 

Yeah.

23:42 - Daniel Den 

So I grew up in around Fayetteville, if you've heard of You know, Fayette, Nam, Fort Bragg area. And that's where I was.

23:51 - Audrey “Tech Diva” Wiggins 

And I loved basketball.

23:53 - Daniel Den 

I grew up playing basketball on the streets in the neighborhoods. Back when you were allowed to let the kids just go out and play in the neighborhood. I would just go and play every single day after school, just walk around the neighborhood, play basketball on the street all the time. So my basketball was my passion, but I didn't make the team because there's lots of really tall people that made the team. And I'm a medium-sized person. And now white guys like me, That can, you know, make 90% of their shots they they would make the team but you know I was I was like, you know, I would make half the shots which, which is good like hitting the shots 50% like I would impress a lot of people, but I wasn't, you know, That, you know, medium sized white guy that would hit 90% of the shots. That's what I needed to get to to make the team. So as an alternative, I wrestled and I absolutely loved wrestling. So I joined the wrestling team.

25:06 - Audrey “Tech Diva” Wiggins 

All right, that's awesome. And you also did some other things, CrossFit and Jiu-Jitsu. That's taken me over to the Matrix, so I like that. Yeah, yeah, yeah.

25:16 - Daniel Den 

CrossFit, I tell you what, man, I know that as marketers, sometimes we're competitive, right, Audrey? No, no, no, no.

25:30 - Multiple Speakers 

Oh, you don't like that?

25:34 - Daniel Den 

Well, I'm inherently competitive and oh yeah oh yeah so so things like jujitsu and prospect just right up my alley and okay just I love it I love it and I still love playing some basketball and but yeah. Had to move on to my lane if that makes sense.

25:55 - Audrey “Tech Diva” Wiggins 

Exactly, exactly. And one other thing I think this is a statistic about your in person event, especially coming off of, you know, pre post you know post COVID. When people are kind of inching their way back into facilities and you had 7,400 people at an event. I think that is phenomenal. Yes.

26:18 - Daniel Den 

Thank you. Thank you. That was our biggest event to date, right before COVID hit that was in 2020. I even have a really cool picture of me. Wow. This was, this was down in Sao Paulo, Brazil and, and, uh, 7,400 people. And I, and during that event, I did my first rap performance on stage in language.

26:42 - Audrey “Tech Diva” Wiggins 

So in Portuguese, I'm up there. Oh, crazy. And got it right.

26:48 - Daniel Den 

I got a standing ovation for my rap performance in Portuguese and people just absolutely loved it. And why did they love it? Because. We had this, you know, funny looking gringo rapping in their language and it was different.

27:05 - Audrey “Tech Diva” Wiggins 

It was exciting.

27:06 - Daniel Den 

And yeah, people absolutely loved it. Okay. So now you're going to have to like give a quick greeting in Portuguese.

27:12 - Audrey “Tech Diva” Wiggins 

Portuguese. Valeu.

27:15 - Daniel Den 

Obrigado, Audrey. Sim. Meu nome é Daniel Dinh. É um grande prazer estar aqui com vocês.

27:27 - Audrey “Tech Diva” Wiggins 

Thank you, it's great to be with you and meet you as well.

27:30 - Daniel Den 

Whoa, whoa, you pretty much got it.

27:36 - Audrey “Tech Diva” Wiggins 

Do you understand?

27:38 - Daniel Den 

I don't know if you understand Spanish or whatever.

27:41 - Audrey “Tech Diva” Wiggins 

Just a wee bit, a wee bit. And being at the school has been a great help because I used to be at the front desk. And so there's an engineering, so we have a great international, beautiful melting pot of people from all over the world. And so it's awesome.

27:59 - Daniel Den 

Yeah. That's one of the reasons why we moved to Florida as a family. Yeah. So we lived in Utah for a while. And if we're just being honest, there's not much diversity going on in Utah.

28:15 - Daniel Den 

You know, Florida is that's one of the reasons why we're here we love being part of, you know, the quote unquote, real diverse.

28:26 - Audrey “Tech Diva” Wiggins 

Yeah, that beautiful, the beautiful melting pot that's America. Yes yeah definitely not unlike Ohio right oh yeah yes definitely we're definitely diverse here yeah and I enjoy that yes even where I live at um diverse community yeah definitely well let's get started let's talk some marketing So,

28:50 - Daniel Den 

all right.

28:51 - Audrey “Tech Diva” Wiggins 

So I know before we got started, we were talking about, you know, a little bit of our past and our history. And I made the confession, you know, when I was a kid, you know, applying for a job, I'd had clerical jobs, two secretarial jobs, and, you know, I had an associate degree. It was in communications. And I interviewed for a job, you know, so it was time to, you know, to progress right and you go to another you look for jobs that are paying a little bit more and more a little more responsibility but sometimes we kind of, you know, we don't really have a conversation. The conversation is all in our head. So we just keep going in that same lane, but further down the road, so to speak. And so the guy in the interview, he asked me, he says, well, why didn't you apply for the marketing job? Today, I can't tell you what kind of answer I gave. Well, it's probably like, I don't know. But all I know is that had been a regret or a memory jogger, at least anyway, for all of these years. And that was like, as my mother always used to say, 100 years ago. So it's like over 40 something years. Not ashamed to say that, but yeah. I was young and dumb, as they would say.

30:07 – Daniel Den 

Yeah. Well, I was young and dumb as well. So, I mean, we all, it takes a while to discover our true passion. So we share Audrey, we share the passion of marketing and sales specifically for me.

30:24 - Daniel Den 

I love the psychology of marketing and sales, but I did not know that I absolutely was in love with them, with the psychology aspect of marketing and sales. Until I went to college, and I originally wanted to be a toy maker. That was what I wanted to do. And they told me I needed to take these engineering classes. They said, maybe mechanical engineering. And I was like, oh, that's logical. All right, I'll take these mechanical engineering classes. I get in the classes and it's a bunch of math. No creativity whatsoever was happening. And I was like, this is my creative, you know, needs are not being fed here at all, at all. And so naturally I got disenchanted with the multiple math classes for me to try to get into. Differential equations.

31:29 - Multiple Speakers 

So many things that I just didn't care about.

31:33 - Daniel Den 

Now, I know that like, I needed to know it, but like, so that I can create structurally sound toys. Absolutely. Yeah.

31:43 - Audrey “Tech Diva” Wiggins 

You don't want the toy to fall apart now. You don't want the toy to fall apart. Oh, my goodness.

31:49 - Multiple Speakers 

But yeah. And then eventually I was like, ah, entrepreneurship.

31:55 - Daniel Den 

business, marketing, sales. This is exciting.

31:59 - Audrey “Tech Diva” Wiggins 

This is something I can creatively get behind all day, every day.

32:03 - Daniel Den 

Right, right. Oh my goodness.

32:06 - Audrey “Tech Diva” Wiggins 

So tell us a little bit more of your journey though, how you got started and found your way into what you're doing today.

32:16 - Daniel Den 

Yeah, so I found my way, really found my way right around 2007, right when you started working with Cleveland State University with marketing communications, which is super cool, by the way. Thank you. 17 years in October, is that right? That's right, that's right. Oh my goodness.

32:37 - Multiple Speakers 

Yeah. That is really, that's amazing.

32:40 - Daniel Den 

That is amazing. Congratulations.

32:43 - Audrey “Tech Diva” Wiggins 

Thank you. I haven't, it's a good ride. It was a good ride. Yeah. Yeah. That's gotta be super fulfilling.

32:49 - Daniel Den 

So right around the same time, I discovered the internet. Well, the power, the power, the power. Oh yeah, yeah. About, yeah, exactly 2007.

33:00 - Multiple Speakers 

Absolutely. Cause that's when I had launched or relaunched the business for Altogether.biz and that's, you know, obviously that's a website.biz and really gotten into that.

33:10 - Audrey “Tech Diva” Wiggins 

So you're right. Go ahead. I'm still in your thunder. Go ahead.

33:14 - Daniel Den 

No, we can just concurrently share both stories. Cause the whole point is we both like really got going with marketing and sales and communications and all that, like around 2007. Now for me, my wife and I, we were newly married and we started making a bunch of money with an eBay store, which is super exciting.

33:35 - Audrey “Tech Diva” Wiggins 

We were like, this is amazing.

33:37 - Daniel Den 

Now this was before everybody and their dog started doing ebay and then everybody started doing amazon so we were we were we were one of the first ones to really take off on ebay and then we were one of the first ones to really take off on amazon now if you try to break into eBay and Amazon as a vehicle, it's a lot harder.

33:59 - Audrey “Tech Diva” Wiggins 

So luckily we were able to make a lot of business mistakes while profiting with that eBay store.

34:06 - Daniel Den 

And I eventually got really heavy into the digital marketing side and started learning Google AdWords and learned how to even market an ebook. And I wrote an ebook, started marketing, it was making sales. And that was the beginning of my journey that's everything today for what we teach because long story short, eventually more and more people started jumping on to the internet as an opportunity to make money. And when people start to do so, you find a percentage of the competition who I like to call copycat competitors. And I hit a home run with one of my websites right around 2009, where on multiple days I was making like $1,000 profit a day. I mean, this is exciting stuff. Like 2009, $1,000 a day is just like, that's pretty much like a billion dollars, right?

35:13 - Daniel Den 

And so this was exciting. And what happened was for six months, I was just like, like I was starting to plan my retirement. So Audrey's planning her retirement from Cleveland state now. And in 2009, I was, because of this six month run, I was like, ah, like I'm going to retire by the time I'm 30.

35:39 - Daniel Den 

travel the world I'm like this is this is it i've made it i've made it now that was obviously very ignorant thinking because uh eventually somebody completely ripped off my website I mean they copied word for word my my copy and uh they just a complete copycat of my website and they started competing with me and then when there's one that does it That means two are going to do it three. And then eventually by like, like a year later, there was about 50 people who had completely ripped off my website because they saw this opportunity to simply copy and start making money.

36:19 - Audrey “Tech Diva” Wiggins 

And that was one of the reasons why.

36:21 - Daniel Den 

So the coauthor of ideas and influences Pedro Superti, and he and I, we started working together about 12 years ago. And our goal was to help. Business owners through marketing and sales discover ways where they could start to become uncopyable. Oh, wow. The way they approach business and marketing and sales. And so that's why we have our methodology called the X Factor Effect, because it's all about these different ways to break through the noise, But we help you stack those differences in a way so that, yeah, somebody can copy like one unique selling proposition that you have, or like a headline or like a part of your, you know, marketing message, like some copy or whatever, but they can't copy all of it.

37:13 - Audrey “Tech Diva” Wiggins 

When you follow what we teach with the X factor effect methodology and that movement.

37:19 - Daniel Den 

that we created is what helped over 20,000 students and clients to break through the noise in their industries, the X-factor effect methodology. Wow.

37:28 - Audrey “Tech Diva” Wiggins 

Give us, unpack that with maybe a little antidote or case study. Yeah. Yeah.

37:34 - Daniel Den 

As far as being uncopyable.

37:37 - Unidentified Speaker 

Yeah.

37:40 - Daniel Den 

So one of my favorite examples So is this a G-rated podcast, a PG, PG-13? If you had to put it on a scale, Audrey, because I have a couple of different stories.

37:55 - Audrey “Tech Diva” Wiggins 

Well, I'm going to insist it's PG, but you know what?

37:58 - Multiple Speakers 

In the editing, there's always the beep. So carry on. Carry on. OK.

38:04 - Daniel Den 

All right.

38:04 - Multiple Speakers 

All right. So one of my favorite examples, I share it in Ideas that Influence.

38:12 - Daniel Den 

And so her name is Juliana. This is a fake name though, right? This is a fake name.

38:19 - Audrey “Tech Diva” Wiggins 

No, no, no.

38:20 - Daniel Den 

This is a real name because she gave me permission to share her story. Oh, cool, cool, cool. So she is a doctor down in Brazil. And she started a speech in front of 4,500 women by saying the following, OK? She said this. And these are medical terms, so I don't think we need to block any of them out. OK. She said this, and I quote, I don't know of any woman who, after having an orgasm, had the desire to commit suicide. Oh, goodness.

39:00 - Audrey “Tech Diva” Wiggins 

That's how she started her speech.

39:03 - Daniel Den 

The audience was stunned into silence. Like many of you may be listening right now. You might, what? What are we talking about? And they were immediately captivated. They were on the edge of their seats waiting to see what this doctor is saying next. And what she went into was the medical science behind proof from experts that women 65% who are depressed have very low or virtually non-existent sex drives. And those same women, because of those virtually, the very low or virtually non-existent sex drives, those are the same women who have low testosterone levels. And the same research, and she just laid it all out, showed that when the testosterone levels are increased, that it's common for the symptoms of depression to disappear. In other words, if you increase the testosterone levels in women, depression can disappear. And through returning back to sexual activity, it is a natural way to increase testosterone levels and get off of antidepressants. As part of the same research, and this is like, this is just mind blowing stuff. As part of the same research, she lays out the fact that the antidepressants lower testosterone levels. It's one of, so it's one of the side effects of the antidepressants. Wow.

40:53 - Audrey “Tech Diva” Wiggins 

They just naturally lower the testosterone levels.

40:55 - Daniel Den 

So there's this link and there's this belief that she sells and it caught on like wildfire that if as a doctor, if I can help my clients, instead of giving them pills, instead of giving them more antidepressants, If I can help them return to sexual activity, it is a way to naturally combat depression. And down in Brazil, this message that she shares cook off like wildfire. Wow. Got a book about it. She gets asked to speak on stage about it all the time. And, uh, it's a very sticky message. It's a very memorable message. It's a very impactful message because. As we've all heard, a lot of these antidepressants do not do us any favors. That's right. And the reason why I love this message, this marketing example so much from one of our students is that it covers all seven of the elements that we teach inside of ideas that influence for highly effective and wildly successful marketing. I'll quickly lay out those seven elements. Okay.

42:11 - Audrey “Tech Diva” Wiggins 

Her message is focused. No doubt about that.

42:14 - Daniel Den 

She's talking about one big idea. She makes the message all about the audience.

42:19 - Audrey “Tech Diva” Wiggins 

It's all about them.

42:20 - Daniel Den 

It's all about helping them overcome in this case, depression. It has an X factor, meaning it has something different about it. Obviously the common doctor does not start off a speech that way.

42:33 - Multiple Speakers 

And so the common doctor, what is handing out the pills?

42:38 - Daniel Den 

That's right. Four.

42:41 - Audrey “Tech Diva” Wiggins 

It evokes emotion.

42:42 - Daniel Den 

There's no way if after hearing what she has to share, that you don't have some type of emotional reaction to her message. So it evokes emotion, which I believe a few episodes back, you had somebody on that was talking about the importance of emotion inside of your marketing message.

43:03 - Unidentified Speaker 

Yeah.

43:04 - Audrey “Tech Diva” Wiggins 

It shares a story.

43:06 - Daniel Den 

She's got stories, you know, tons of stories of women. Who she's helped get off of the antidepressants and stop having depression because of returning to the sexual activity. It's sticky and shareable. There's no way, if you understood what I just shared and what Juliana's story just shared, this is a very sticky and shareable concept. Like you're gonna have trouble forgetting it. Right. And then seven, the seven, the seventh element is that it provides an aha moment. What's the aha moment? Oh, wait a second. There is an effect that's going on with these antidepressants where it's not as effective as it could be because it's lowering the testosterone levels, but there's a link to higher testosterone levels, which combats the depressants. The depression, which means. What can we do to stop taking the antidepressant pills and what, how can we naturally take care of it?

44:14 - Unidentified Speaker 

So there's the aha moment inside of the message.

44:17 - Daniel Den 

So it hits all seven of the elements for what makes for a wildly successful marketing message that breaks through the noise. And like I said, we're talking about speeches. We're talking about books. We're talking about client referrals. She is busy, busy, busy. And happy, happy, happy because she has an impact in the world through her wildly successful marketing. Yeah. Yeah.

44:41 - Audrey “Tech Diva” Wiggins 

You know, and I like the part that she's helping others, you know, helping herself, you know, to have her, her lifestyle, but she's helping others to have their, their, um, a good lifestyle as well.

44:54 - Daniel Den 

So there you go. I don't know if that's the story you were expecting, Audrey, but that's the one that I- It wasn't, but you know, when you put the seven pillars in there, you know, it worked.

45:05 - Multiple Speakers 

No, so seriously, you know, it did.

45:09 - Audrey “Tech Diva” Wiggins 

And if we can just duplicate that and, you know, picking it up instead of just grabbing an idea or another product and just running off with it, because, you know, the saying, there's nothing new under the sun, but you can make it new.

45:26 - Daniel Den 

you know, a new angle, you know, color it different or whatever and be real simplistic.

45:32 - Audrey “Tech Diva” Wiggins 

but to be able to to not have our websites or ideas just because because you're right people scour websites or whatever and like okay I'm gonna take this this content this sounds good and I'm gonna put it on my website or or take a product and service and try to resell it but bringing all those unique factors into the picture makes a huge difference and you know so so we don't we don't cut ourselves short in the long

45:58 - Daniel Den 

run i've got a perfect analogy because audrey Marketing communication commission, marketing communication master.

46:07 - Audrey “Tech Diva” Wiggins 

I can't say, apparently I can't communicate.

46:10 - Multiple Speakers 

Oh my goodness.

46:11 - Audrey “Tech Diva” Wiggins 

So, uh, it's all about the stories.

46:15 - Daniel Den 

It's all about the analogies. It's all about the examples. That's what makes for content that's actionable. Right? So hopefully everybody, the business chop squad. Hopefully you guys are getting a lot of value out of this. Check out this analogy. Okay. Let's conceptualize this even better. If both Audrey and I are given sugar and flour and eggs and frosting and, you know, vanilla flavoring. And so, so what are, what are we making? Okay. You probably figured it out. We're, we're making a cake. All right. All right. We're making a cake. We're given the same ingredients. Conceptually, there's nothing new under the sun. The eggs have been around, the sugar's been around, the flour's been around, the vanilla extract has been around, the frosting's been around. It's all there, it's all there. We all have these ingredients that have existed, a lot of them have existed since we were born. But what we make of those ingredients can be very unique. And that's where, when we're stacking the differences that make a difference, that's where we can come up with unique marketing messages that break through the noise. So the cake I build, without a doubt. Without a doubt. Is gonna be way different than the cake Audrey makes, because Audrey's is gonna be way better. Let's just be honest.

47:47 - Audrey “Tech Diva” Wiggins 

He's patronizing me, all right.

47:50 - Daniel Den 

No, Audrey's is gonna be way better than mine.

47:55 - Daniel Den 

Because Daniel doesn't really make cakes. But when it comes to the marketing message, and these are the elements. We encourage people to include as many of these elements as possible in their marketing message so that it's as impactful as possible. And we have not seen A message that hits all seven of these elements, not be wildly successful. Now I'm not saying it's not going to happen at some point. We might find something that hits all seven of these elements and just for some reason felt flat on its face, but to date we have not seen it. Okay. So you're pretty much guaranteed to have a wildly successful, successful marketing message. If you can have. All of these seven elements inside of the marketing cake, go back to the analogy that you build. Yeah, that's, that's awesome. So it, excuse me.

49:02 - Audrey “Tech Diva” Wiggins 

So if someone, you know, wanted to, to work with you, how, what, what does that look like, Or I really, I would love for people just to get this box. That's my preferred way in to work with you to start the relationship, it's actually free.

49:19 - Daniel Den 

So the entire book and box experience, thanks for showing that off, Audrey. Yeah, we put, oh yeah, in the Rainmaker mug. I need something in here.

49:30 - Audrey “Tech Diva” Wiggins 

There we go, there we go.

49:34 - Daniel Den 

Today I got my Rainmaker mug. Okay. And my world's best boss.

49:39 - Audrey “Tech Diva” Wiggins 

So, Oh, all right.

49:42 - Daniel Den 

All right. You know, so it's free actually. So the, the bug, the book, the box experience is free.

49:55 - Audrey “Tech Diva” Wiggins 

I just asked that you pay shipping and handling.

49:57 - Daniel Den 

Yeah. You go to bigideasbox.com, bigideasbox.com, then you get the book, you get the box experience, the box experience comes with five experience envelopes that you open at certain points while reading the book. And you open those and it's like opening a present every single time you get new presents and tools that help you come up with your next wildly successful marketing idea. You'll learn about all of the seven elements and details with lots of really cool stories and examples and analogies so that you understand in depth every single one of the elements and how you can easily come up with your own ideas or find your own ideas or brainstorm your own ideas with your team. That include as many of these elements as possible. Okay.

50:52 - Audrey “Tech Diva” Wiggins 

So, I'm going to have to cut that out. You mentioned working with our team, so actually we can sit around and go through these different elements or the packages within your Ideas & Influence box and come up with an idea. I like that. Yep. Yep. 100%.

51:14 - Daniel Den 

We, and we talk about right in the beginning of the book, um, there's, there's a problem. Okay. And you, you know, marketing communications guru, Audrey Wiggins, you understand this. In 2024, there are a lot of charismatic characters that they dominate the conversation and they don't leave much room. For other voices to be heard. And this is a problem. This is a big problem in 2024.

51:45 - Multiple Speakers 

I actually tackled it right in the beginning of the book.

51:49 - Daniel Den 

The best leaders, they adopt introverted qualities, meaning they don't have to wave a magic wand and turn themselves into introverts. What it means is that the best leaders give time to sit and listen and let all voices be heard. Because very intro introverted CEOs, they are naturally good at hearing what other people have to say, because they don't like to dominate the conversation. As a result, more of the best ideas are shared. And more often than not, That super extroverted person that's dominating the conversation, that's making sure that their 10 ideas are heard.

52:42 - Unidentified Speaker 

Sometimes they have the best idea, but more often than not, they don't have the best idea.

52:48 - Multiple Speakers 

More often than not, I don't have the best idea.

52:52 - Daniel Den 

Audrey, you work with some interns. If you utilize them the right way, they should be the ones more often than you coming up with the winning idea. Yes. Yes. And I definitely encourage that.

53:06 - Audrey “Tech Diva” Wiggins 

Yes. Yeah. Yeah.

53:09 - Daniel Den 

So how can we get the get the box and get in touch with you? Yeah, so if you go to bigideasbox.com, bigideasbox.com, just put in your shipping address and you pay shipping and handling. I'm gonna ship out the whole thing to you for free. And that's my preferred way. I love to kick off the relationship with you. But if you just head on over to bigideasbox.com and grab your box. Awesome, chop squad, get that box.

53:35 - Audrey “Tech Diva” Wiggins 

I've got mine, Daniel Gresham sent this to me and we'll go through this together and come up with our big It's not over yet, so we still have time to make some stuff happen huge for ourselves and those around us. Thanks again, Daniel. Any closing nuggets you want to leave?

53:54 - Daniel Den 

Yeah, our favorite thing, because we're all about the X factor and being different, remember that difference is the new better. What does that mean? Difference is the new better. Well, it used to be that quality was what people were looking for. I mean, we're talking about like, you know, 50 years ago. Yeah. Manufacturing especially.

54:15 - Audrey “Tech Diva” Wiggins 

Yeah. Quality matter.

54:17 - Daniel Den 

So in 2024 quality is expected. Quality is no longer a differentiator. And when people say things are better, they usually start lifting, listing off all the ways that it's different. And so what we noticed is that in 2024, what's different is what people are saying is better. So different is the new better. People are using it kind of like a synonym. So remember to do things differently. Do things differently in a way your dream customers love because different is the new better. Awesome.

54:50 - Unidentified Speaker 

Thanks, Daniel.

54:52 - Audrey “Tech Diva” Wiggins 

Thank you so much, Audrey. You're amazing.

54:55 - Daniel Den 

No, you're amazing. (laughing)

54:59 - Audrey “Tech Diva” Wiggins 

(laughing) That's silly. But this has been awesome. I really appreciate you. Awesome.