Hello Chop Squad our guest today is Atiba de Souza the Content Superman and Organic Video Marketing Expert, and CEO of Client Attraction Pros. Atiba knows the Content Game is intense with third party data restrictions, new privacy laws and growing competition. So what is the answer to generating more leads? Nothing less than fresh, original, and engaging content. But who's got time to create content, much less launch it across every platform in the appropriate format? The answer? A customer-focused, tactical, technology-driven plan for radical content creation and repurposing that will land your content on Page 1 of Google using video.
The interview focused on the importance of video marketing and content creation in today's business landscape. Atiba de Souza, an expert in SEO and video marketing, emphasized the need for businesses to create engaging and organic content to stand out in a market with growing competition and 3rd party data restrictions. He stressed the importance of understanding the ideal customer and their pain points to generate questions to answer on camera. Audrey "Tech Diva" Wiggins agreed and noted the importance of authenticity in videos.
Atiba provided valuable advice to Audrey on starting a successful video channel, emphasizing the importance of consistency in posting and not worrying about equipment when starting out. He also stressed the importance of networking and follow-up, providing a link to his LinkedIn profile and offering to help promote Audrey's show. The conversation ended with a brief discussion of their respective backgrounds and locations.
Overall, the interview provided insights into the future of video marketing and the opportunities it presents for businesses to connect with customers. It emphasized the need for a customer-focused and technology-driven plan for content creation and repurposing to land on page one of Google. The interview also highlighted the importance of understanding marketing basics and focusing on the customer, cautioning against measuring success by views alone and emphasizing the need to generate customers.
Connect with Atiba on LinkedIn by visiting meetatiba.com
Plug into Client Attraction Pros' resources visit clientattractionpros.com
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