Chop Squad our guest knows as an entrepreneur, you have enough on your plate. Managing accounting and finance shouldn’t be an added burden. “We bring a tailored mix of People, Process, and Technology to help you optimize performance and maximize growth,” says Jeff Rudner. Jeff is an accounting and finance expert with a passion for helping companies understand their own financial strategy. After graduating from the University of Florida, he launched his career in Audit at a Big 4 Accounting Firm where he developed key skills and knowledge to identify areas of improvement, build forecast models and support M&A transactions. He then moved on to become the CFO of a rapidly growing startup where he was able to bring his expertise and insight into building internal financial structure processes and supporting a nationwide rollout.
The interview between Audrey Wiggins and Jeff Rudner focused on the importance of managing accounting and finance effectively. Jeff shared his passion for helping companies understand their own financial strategy and his experience as a CFO of a rapidly growing startup, Proseer. Proseer provides expert accounting, finance, and tax solutions to businesses, and Jeff inspires his clients to make informed decisions that strategically boost their bottom line. They also discussed the importance of understanding your business on a deeper level and making data-driven decisions. Know your numbers.
Jeff advised the team to start with high-quality accounting to understand their business and begin the projection process. This is a crucial time for tax planning, as there are a few months left to take action to impact taxes positively. Jeff suggested some strategies for tax planning, such as bringing expenses into this year to reduce net income and deferring revenue into the beginning of next year if cash is not needed.
Additionally, this is a crucial time for budgeting and forecasting, as it allows the team to determine if their plans for next year are feasible and make assumptions on how they will go. Jeff also highlighted a case study of how his team helped a professional services company improve their business performance.